PR is an important element for business success. Effective PR generates credibility and trust – and with them indispensable competitive benefits.

Base of all PR work is media relation. An editorial contribution not only is significantly cheaper than an advertisement but at the same time more credible: While ads buy space in media for advertising promise, PR has to convince critical journalists. Because a contribution will only be published or broadcast if the editor in charge is reassured that the news fit the interest of its reader, audience or viewers – and do not only serve commercial purposes.

Mid-sized companies also benefit thereof in manifold ways: They gain growing prominence, reach a positive brand image and generate ideal chances for marketing and sales initiatives.