We have always demanded the very best – from ourselves and for our clients. Because we know: our work plays a key role in their success. That’s why we’re thorough in our research, creative in our ideas, and efficient in our execution – until the result is truly convincing.

We think along and always like to think out of the box. We look for what makes something special, the story “behind” it, and new ways to reach our goal. For us, creativity has little to do with frills, but a lot to do with content-based decisions rooted in journalistic experience, responsibility, and a focus on what really matters.

We do what we do right. A string of fancy words doesn’t make for good journalistic writing, and individual measures don’t add up to a meaningful strategy. That’s why rfw. employs communications professionals who have learned their trade: trained journalists and consultants with many years of experience in agencies, media, and companies. And they bring a healthy dose of ambition and curiosity to keep learning. This also includes the realization that we don’t have to be able to do everything – in those cases, we rely on experts from our network.

We take it exactly. This applies to briefings, texts, concepts and designs. This is especially true for deadlines – and also for the budget.

A good result is important to us, as is the efficient way to get there. To achieve this, we listen carefully, think along and ahead – in individual projects as well as in the overall concept. We use time, budget and the knowledge of our agency purposefully.

“Ideas for People and Markets” is not just a slogan – it’s our firm conviction. We convey the message from people – our clients – to people – their target audiences. Through collaborations that often span many years, we know our clients, their companies, or their associations. We maintain an ongoing dialogue with our contacts; we understand how they work and where we can support them – through personalized service, reliable collaboration, and results that exceed their expectations as much as possible and help them move forward.

We enjoy working with people – as a team, with our clients, with the media, and with partners in our network. And we’re also happy to collaborate with other agencies when our clients request it. We are open and honest in our interactions with one another and with others. Partnership inspires, brings new perspectives, and saves time and money.

Our many long-standing client mandates and trusting client relationships confirm that we truly live by these principles. And we’re proud of that.