Content Marketing
Convince with high-quality content
For us at rfw. kommunikation, the much-used term content marketing is not a new discipline, but has been lived practice and our craft for 55 years: bringing the right messages, properly prepared via the right channels to the right target group.
Content marketing is the “marketing” via useful, entertaining, customer-oriented content that convinces of the product or service without promoting it itself.
Only with the digital transformation has content really risen to become king. Advertising dictates – content rules.
Content marketing achieves its goals by profiling the company as an expert in its field, an advisor and helper who convinces with competence, know-how and a fulfilled value proposition instead of simply asserting it.
Expertise
Corporate Communication
With corporate communication, we paint the picture of the company for its internal impact and external presentation – with the colors and nuances that correspond to its self-image.
Press Work
Successful press work means using journalistic know-how to find the right channels for our client’s messages in an increasingly diverse media landscape and to use them with the right timing.
Expertise
Corporate Communication
With corporate communication, we draw the image of the company for its internal impact and external presentation – with the colors and nuances that correspond to its self-image.
Press Work
Successful press work means using journalistic know-how to find the right channels for our client’s messages in an increasingly diverse media landscape and to use them with the right timing.
