FAQ

PR is an important element for business success. Effective PR generates credibility and trust – and with them indispensable competitive benefits.

Base of all PR work is media relation. An editorial contribution not only is significantly cheaper than an advertisement but at the same time more credible: While ads buy space in media for advertising promise, PR has to convince critical journalists. Because a contribution will only be published or broadcast if the editor in charge is reassured that the news fit the interest of its reader, audience or viewers – and do not only serve commercial purposes.

Mid-sized companies also benefit thereof in manifold ways: They gain growing prominence, reach a positive brand image and generate ideal chances for marketing and sales initiatives.

In an optimum marketing mix media relations is a highly effective method to draw the potential customers´ attention to your offer and establish your brand.

Editors are not corruptible. That´s the foundation for the credibility of respectable media and a free press that we all appreciate. For the success of a press release and the organization of a press conference there is one crucial factor: the news value for the media. If news are really interesting, a respective response of the journalists can be reckoned with.

rfw. will spare no effort to position you in the media: We provide comprehensive consultation, look for the story in your company and a suitable hook for your topic. In case you commission us with a press release, we do our job as trained editors, give your text the right form and distribute it through our thoroughly researched press mailing list and our contacts.

We are PR all-rounders with professional specialties. Our agency covers three fields of PR competence: Corporate communication, marketing communication and internal communication. Besides the consulting we deliver solid services in the fields of press and media relations, corporate publishing, internet and online marketing as well as events and trade fairs.

rfw. has been self-financed 100 percent ever since its establishment in 1968. In every single year the agency has performed profitably. As an owner-managed agency we stand for independence and are solely obligated to the success of our customers.

Our team is small enough to even realize smaller PR projects profitably – and large enough to oversee demanding projects reliably.

We are able to react quickly. If necessary, we can provide consultation time within a few hours, develop solutions for critical issues and serve the media.

Full service means we can do all work that is relevant for a PR project – from research, conception and planning to organization, realization and success monitoring.

We are well versed in the daily press, the business media, consumer and online media. We also maintain good contact to specialist and special interest media, especially in the fields of electrical and security installations, construction and housing as well as healthcare and consumer goods. Our customers can rely on well-maintained distribution lists – differentiated by industries.

Of course, the first contact meeting with our agency is free of charge – as well as quotations. We offer concept workshops and a subsequent concept for an attractive flat rate.

We distinguish between single projects and permanent mandates. For latter with regular consultation and service we usually agree upon a partial payment with twelve equal installments, a so called “retainer” with monthly flat rates.

All effective hours for projects are recorded and accounted for according to the fee agreement on a monthly base or after the project is finished.

For permanent mandates with a respective service contract, we gladly give our customers a written warranty that we will not work for a competitor during our cooperation.

Confidentiality is of utmost importance for a PR agency and is put in writing not only in our staff’s contracts but upon request of our customers also in the cooperation with additional service providers.