Press Work

Plain language for the market of opinions

The media landscape is becoming increasingly diverse. Today, anyone can communicate faster than ever through ever-new channels – and the message is around the world in a matter of seconds. Companies and organizations stand out from the flow of information when they

  • share relevant content through professional communication
  • address their key topics with clear messages
  • build trust through consistency

Journalistic expertise is a tradition at our agency. Press work is at the heart of what we do – and it’s literally what drives us. Our team consists of trained editors. Through their experience in print media, radio, or television, they’ve gotten to know the other side of the desk. They know what journalists need: compelling topics and high-quality information presented in well-structured texts that don’t require much additional work. And when editorial teams are convinced, that also serves as a quality criterion for AI search engines and AI chatbots.

Our services in Press Work

  • Topic setting and planning

  • Press releases

  • Press distribution list – creation and maintenance

  • Dispatch of press releases
  • Exclusive articles, technical articles, user reports and interviews

  • Placement of exclusive articles and interviews

  • Press kits
  • Company and product information

  • TV and radio contributions

  • Speeches and ghostwriting

  • Advertisement texts

  • Editing & proofreading

  • Material services
  • Press photos
  • Media monitoring
  • Clippings and resonance analyses

Expertise

Corporate Communication

Through corporate communications, we shape the company’s image – both internally and externally – using the colors and nuances that reflect its identity.

Press Work

Successful press work means using journalistic expertise to identify the right channels for our clients’ messages in an increasingly complex media landscape and to use them at the right time.

Corporate Publishing

In an age of mass communication, corporate publishing gives companies a voice that is heard, brands a distinctive identity, and products a striking profile.

Content Marketing

What we now call “content marketing” is something rfw. has been doing for 58 years: presenting information to target audiences in a compelling way to position our clients as experts. What’s new is the variety of digital channels.

Expertise

Corporate Communication

Through corporate communications, we shape the company’s image – both internally and externally – using the colors and nuances that reflect its identity.

Press Work

Successful press work means using journalistic expertise to identify the right channels for our clients’ messages in an increasingly complex media landscape and to use them at the right time.

Corporate Publishing

In an age of mass communication, corporate publishing gives companies a voice that is heard, brands a distinctive identity, and products a striking profile.

Content Marketing

What we now call “content marketing” is something rfw. has been doing for 58 years: presenting information to target audiences in a compelling way to position our clients as experts. What’s new is the variety of digital channels.

What can we do for you?