Facts & Figures

rfw. to the point

The “rfw.” in our agency name is a reminiscent of our beginnings as the “redaktion für wirtschaftspublizistik”, when public relations was still done with typewriters, telephones, and telex machines. Our current name, rfw. kommunikation, combines tradition and modernity – using proven journalistic tools and linguistic expertise, we creatively and clearly translate our clients’ messages into the language of today’s media. And it’s been there from the very beginning: the red dot – our trademark and our promise of communication that gets right to the point.

Historische Schreibmaschine, ausgestellt in der PR-Agentur rfw. kommunikation.

Company formation

1968 as rfw. – redaktion für wirtschaftspublizistik by graduate economist Norbert Hirt

Subsidiary: founded in 2003 as rfw. media OHG by Ina Biehl-v.Richthofen and Monika Schäfer-Feil; since 2021 rfw. media, Ina Biehl-v.Richthofen e.K.

Owner

Ina Biehl-v.Richthofen
From 2001 to 2020 with Monika Schäfer-Feil

Status

Owner-managed and independent

Expertise

Corporate Communication

With corporate communication, we paint the picture of the company for its internal impact and external presentation – with the colors and nuances that correspond to its self-image.

Press Work

Successful press work means using journalistic know-how to find the right channels for our client’s messages in an increasingly diverse media landscape and to use them with the right timing.

Corporate Publishing

In times of overflowing mass communication, our corporate publishing gives companies an audible voice with individually customized formats, brands an distinctive face, products a striking profile.

Content Marketing

Convincingly editing information for target groups to position our customers as experts – what is „content marketing“ today has been done by rfw. for 55 years. New are the various digital channels.

Expertise

Corporate Communication

Through corporate communications, we shape the company’s image – both internally and externally – using the colors and nuances that reflect its identity.

Press Work

Successful press work means using journalistic expertise to identify the right channels for our clients’ messages in an increasingly complex media landscape and to use them at the right time.

Corporate Publishing

In an age of mass communication, corporate publishing gives companies a voice that is heard, brands a distinctive identity, and products a striking profile.

Content Marketing

What we now call “content marketing” is something rfw. has been doing for 58 years: presenting information to target audiences in a compelling way to position our clients as experts. What’s new is the variety of digital channels.

What can we do for you?