Brand Communication

From Trademark to Trustmark

Brand communication is indispensable if a company is to be established on the market or its image is to be cultivated. It shapes the public opinion about the company as a brand with coordinated communication measures via various channels. With good stories about the company and what makes it so special, what visions it has and what mission it is driven by. It does not so much highlight the advantages of individual products, but rather develops – Mosaic brick by Mosaic brick – the lasting image of a competent and trustworthy company.

Strategic brand communication paves the way from trademark to trustmark. To do this, it uses the opportunities that arise with to tell and differentiates itself from classic advertising and marketing, whose mission is to sell.

rfw.kommunikation supports you in rainsing your company´s profile. In close coordination, we develop the “red thread” of the strategy, plan and control campaigns. We provide informative and convincing brand communication (B2B and B2C), are happy to accompany you at your trade fair appearance and create material for sales promotion.
Geöffnete Eingangstür der PR-Agentur rfw. kommunikation in Darmstadt mit Blick in den Flur.

More about our expertise

Our services in Brand Communication

  • Image and information brochures

  • Annual reports

  • Customer magazines

  • Newsletters and direct mailings

  • Internet presence

  • Social Media

  • Presentations
  • Corporate advertising

Expertise

Corporate Communication

With corporate communication, we paint the picture of the company for its internal impact and external presentation – with the colors and nuances that correspond to its self-image.

Press Work

Successful press work means using journalistic know-how to find the right channels for our client’s messages in an increasingly diverse media landscape and to use them with the right timing.

Corporate Publishing

In times of overflowing mass communication, our corporate publishing gives companies an audible voice with individually customized formats, brands an distinctive face, products a striking profile.

Content Marketing

Convincingly editing information for target groups to position our customers as experts – what is „content marketing“ today has been done by rfw. for 55 years. New are the various digital channels.

Expertise

Corporate Communication

With corporate communication, we draw the image of the company for its internal impact and external presentation – with the colors and nuances that correspond to its self-image.

Press Work

Successful press work means using journalistic know-how to find the right channels for our client’s messages in an increasingly diverse media landscape and to use them with the right timing.

Corporate Publishing

In times of overflowing mass communication, our corporate publishing gives companies an audible voice with customized formats, brands an unmistakable face, products a distinctive profile.

Content Marketing

Convincingly editing information for target groups to position our customers as experts – what is „content marketing“ today has been done by rfw. for 55 years. New are the various digital channels.

What can we do for you?