People remain in charge, even as artificial intelligence transforms communication. And people still want information that has been created – and, above all, verified – by humans.
Artificial intelligence cannot replace our journalistic skills, nor can it replace our empathy, our creativity, or our understanding of the context in which our clients’ public relations efforts take place.
At rfw. kommunikation, we view AI as a supportive technology, and we follow our AI guidelines when using it.
