{"id":8559,"date":"2022-07-12T20:15:44","date_gmt":"2022-07-12T18:15:44","guid":{"rendered":"http:\/\/test.rfw-kom.de\/?page_id=8559"},"modified":"2026-10-20T08:39:19","modified_gmt":"2026-10-20T06:39:19","slug":"answers-to-frequently-asked-questions","status":"publish","type":"page","link":"https:\/\/rfw-kom.de\/en\/answers-to-frequently-asked-questions\/","title":{"rendered":"Answers to frequently asked questions"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/rfw-kom.de\/wp-content\/uploads\/2023\/03\/9A5A5505-web.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1295.4px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:25px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:4.9%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:25px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: center;\"><span style=\"color: #e01d00;\">FAQ<\/span><\/h1>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:25px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:4.9%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-medium:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1295.4px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:3%;--awb-padding-right-medium:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:25px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:5px;--awb-spacing-left-large:0.98%;--awb-width-medium:60%;--awb-spacing-right-medium:0%;--awb-margin-bottom-medium:12px;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:8px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:44;line-height:1.26;\"><h1>Answers to frequently asked questions<\/h1><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:25px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">#accordian-1 .fusion-panel:hover,#accordian-1 .fusion-panel.hover{ background-color: var(--awb-color2) } #accordian-1 .fusion-panel { border-color:var(--awb-color3); border-width:0px; background-color:#c2c2c2; }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian #accordian-1.fusion-toggle-icon-right .fusion-toggle-heading{ margin-right: 34px;}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: #aaaaaa !important;border-color: #aaaaaa !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-custom_color_1);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-custom_color_1);}.fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-custom_color_1)!important;border-color: var(--awb-custom_color_1)!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-right\" id=\"accordian-1\"><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6159 faq-en \"><span class=\"entry-title rich-snippet-hidden\">What is PR good for, anyway?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:16:16+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6159\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6159\" href=\"#collapse-1-6159\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What is PR good for, anyway?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6159\" aria-labelledby=\"faq_1-6159\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>PR is more important than ever for a company\u2019s success today \u2013 because AI summaries and AI chatbots are increasingly replacing Google rankings as the results of online searches.<\/strong> AI mimics the search behavior of knowledgeable people. And people generally trust other people above all else. When generating its responses, AI therefore places less emphasis on self-promotion on corporate websites and focuses primarily on what others say about a company. So, those who are credible and trustworthy are cited by third parties and thus become part of the AI response. Successful PR generates this credibility and trust \u2013 and with it, indispensable competitive advantages.<\/p>\n<p>Base of all PR work is media relation. An editorial article is not only significantly less expensive than an ad, but also significantly more credible: While advertising buys media space for promotional claims, PR must first convince critical journalists. An article is published or broadcast, and an expert is quoted, only when the editor in charge is certain that the story is in the interest of their readers, listeners, or viewers \u2013 and does not serve solely commercial purposes. The publication then convinces not only the readers but also the AI.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6160 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Is media relations helpful for winning new customers?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:11:23+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6160\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6160\" href=\"#collapse-1-6160\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Is media relations helpful for winning new customers?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6160\" aria-labelledby=\"faq_1-6160\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>Consistent public relations efforts build relevance and trust.<\/strong> As part of the marketing mix, they are an effective and indispensable method for drawing potential customers\u2019 attention to your offerings and building your brand. Unique, relevant, and well-presented content convinces media representatives to share it with their audience.<\/p>\n<p>Even when it comes to evaluating AI overviews and AI chatbots, the opinions of third parties carry more weight than what you say about yourself on your website or social media channels.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6161 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Do you guarantee that our releases will be published?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:18:53+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6161\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6161\" href=\"#collapse-1-6161\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Do you guarantee that our releases will be published?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6161\" aria-labelledby=\"faq_1-6161\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>Editorial teams are independent \u2013 that\u2019s the foundation of the credibility of reputable media outlets, which we all value.<\/strong> And, incidentally, AI also places great importance on this when responding to search queries. One thing above all else is crucial to the success of a press release: its newsworthiness from the media\u2019s perspective. If a story is truly interesting, you can count on journalists\u2019 interest as well.<\/p>\n<p>rfw<span style=\"color: #ed0000;\">.<\/span> is fully committed to positioning you in the media: We provide comprehensive consulting, identify the story within your company, and find a suitable hook for your topic. If you commission us with a press release, we do our job as trained editors, give your text the appropriate format, and use our carefully curated media distribution lists and contacts for distribution.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6162 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Is rfw<span style=\"color: #ed0000;\">.<\/span> specialized in certain communication fields or are you PR all-rounders?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:18:10+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6162\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6162\" href=\"#collapse-1-6162\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Is rfw<span style=\"color: #ed0000;\">.<\/span> specialized in certain communication fields or are you PR all-rounders?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6162\" aria-labelledby=\"faq_1-6162\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>We are PR generalists with specialized expertise.<\/strong> Our agency covers various areas of corporate communications \u2013 media relations, corporate publishing, and content marketing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6163 faq-en \"><span class=\"entry-title rich-snippet-hidden\">How good do you know our sector?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:17:41+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6163\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6163\" href=\"#collapse-1-6163\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How good do you know our sector?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6163\" aria-labelledby=\"faq_1-6163\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"ce-textpic ce-left ce-above\">\n<div class=\"ce-bodytext\">\n<p><strong>During its more than 58 years in business, rfw<span style=\"color: #ed0000;\">.<\/span> has handled PR projects for nearly every industry.<\/strong> We specialize in the following areas:<\/p>\n<ul>\n<li>Building, Real estate, Lighting<\/li>\n<li>Technology, IT, Industry, Trade<\/li>\n<li>Consumer, Healthcare<\/li>\n<li>Education, Social issues, Law<\/li>\n<li>Location marketing, Tourism, Art<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6165 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Is rfw<span style=\"color: #ed0000;\">.<\/span> a solid partner?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:20:59+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6165\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6165\" href=\"#collapse-1-6165\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Is rfw<span style=\"color: #ed0000;\">.<\/span> a solid partner?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6165\" aria-labelledby=\"faq_1-6165\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>rfw<span style=\"color: #ed0000;\">.<\/span> has been self-financed 100 percent ever since its establishment in 1968.<\/strong> In every single year the agency has performed profitably. Our sole measure of success is our customers&#8217; success.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6166 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Can you help and react at short notice?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-19T16:21:37+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6166\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6166\" href=\"#collapse-1-6166\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Can you help and react at short notice?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6166\" aria-labelledby=\"faq_1-6166\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>If necessary, we can make consulting services available within a few hours.<\/strong> We quickly develop solutions to critical issues and handle media inquiries.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-9221 faq-en \"><span class=\"entry-title rich-snippet-hidden\">What role does AI play in agency work?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/rfw_iris\/\" rel=\"author\">rfw_iris<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:29:06+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9221\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9221\" href=\"#collapse-1-9221\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What role does AI play in agency work?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9221\" aria-labelledby=\"faq_1-9221\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>People remain in charge, even as artificial intelligence transforms communication.<\/strong> And people still want information that has been created \u2013 and, above all, verified \u2013 by humans.<\/p>\n<p>Artificial intelligence cannot replace our journalistic skills, nor can it replace our empathy, our creativity, or our understanding of the context in which our clients\u2019 public relations efforts take place.<\/p>\n<p>At rfw<span style=\"color: #ed0000;\">.<\/span> kommunikation, we view AI as a supportive technology, and we follow our AI guidelines when using it.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6167 faq-en \"><span class=\"entry-title rich-snippet-hidden\">What does full-service agency mean?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:30:19+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6167\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6167\" href=\"#collapse-1-6167\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What does full-service agency mean?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6167\" aria-labelledby=\"faq_1-6167\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>From research through concept development and planning to organization, implementation, and performance evaluation, we can handle all tasks associated with a PR project.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6168 faq-en \"><span class=\"entry-title rich-snippet-hidden\">How close are you to the media?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:33:30+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6168\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6168\" href=\"#collapse-1-6168\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How close are you to the media?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6168\" aria-labelledby=\"faq_1-6168\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>We have extensive experience with daily press, business publications, consumer magazines, and online media.<\/strong> We also maintain strong relationships with trade and special-interest media, particularly in the fields of electrical and safety technology, construction and housing, as well as healthcare and consumer goods. Our clients can rely on up-to-date, carefully maintained distribution lists organized by industry.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6169 faq-en \"><span class=\"entry-title rich-snippet-hidden\">From which point on do you charge for your cooperation?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:34:20+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6169\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6169\" href=\"#collapse-1-6169\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">From which point on do you charge for your cooperation?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6169\" aria-labelledby=\"faq_1-6169\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>The initial meeting is, of course, free of charge.<\/strong> We offer subsequent briefings on the project details and a concept based on those briefings at fair prices.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6170 faq-en \"><span class=\"entry-title rich-snippet-hidden\">How do you invoice your PR services?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:36:16+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6170\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6170\" href=\"#collapse-1-6170\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How do you invoice your PR services?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6170\" aria-labelledby=\"faq_1-6170\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>We distinguish between one-time projects and ongoing engagements.<\/strong> For ongoing engagements involving regular consulting and services, we typically agree on a budget paid in twelve equal installments \u2013 a so-called retainer with monthly flat fees.<\/p>\n<p>For project-based assignments, all actual hours worked are tracked and billed monthly or upon project completion, in accordance with the fee agreements.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel fusion-toggle-no-divider fusion-toggle-boxed-mode panel-default fusion-faq-post fusion-faq-post-6172 faq-en \"><span class=\"entry-title rich-snippet-hidden\">Can you guarantee that you are not working for our direct competitor at the same time and that you will keep our information confidential?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/rfw-kom.de\/en\/author\/administrator\/\" rel=\"author\">p25591<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-20T08:37:43+02:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6172\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6172\" href=\"#collapse-1-6172\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Can you guarantee that you are not working for our direct competitor at the same time and that you will keep our information confidential?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6172\" aria-labelledby=\"faq_1-6172\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><strong>For long-term engagements governed by a service agreement, we are happy to provide our clients with a written guarantee \u2013 upon request \u2013 that we will not work for competitors during our collaboration.<\/strong><\/p>\n<p>Confidentiality is of the utmost importance for a PR agency, and we ensure it is set forth in writing not only in the employment contracts with all our employees but also, upon request, in our agreements with other service providers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:40px;--awb-padding-bottom:0px;--awb-padding-left:40px;--awb-background-color:var(--awb-color6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1270px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:3%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:25px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:25px;--awb-spacing-left-large:25px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2><span style=\"color: #ffffff;\">Your question is not here?<\/span><\/h2>\n<h2><span style=\"color: #ffffff;\">Then get in touch now!<\/span><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-6195\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-form-bg-color:var(--awb-color2);--awb-form-placeholder-color:var(--awb-custom_color_1);--awb-form-text-color:var(--awb-custom_color_1);\" data-form-id=\"6195\" 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action=\"https:\/\/rfw-kom.de\/en\/faq\/do-you-guarantee-not-to-work-for-one-of-our-direct-competitors-at-the-same-time-and-how-about-confidentiality\/\" target=\"_self\" method=\"post\" class=\"fusion-form fusion-form-6195\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:25px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"name *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-phone-number-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><input type=\"tel\" autocomplete=\"off\" name=\"phone_number\" id=\"phone_number\" value=\"\"  class=\"fusion-form-input\" placeholder=\"phone \" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:25px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><input type=\"email\" autocomplete=\"off\" name=\"mail\" id=\"mail\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"e-mail *\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><input type=\"text\" autocomplete=\"off\" name=\"company\" id=\"company\" value=\"\"  class=\"fusion-form-input\" placeholder=\"company \" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:25px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-textarea-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><textarea cols=\"40\" autocomplete=\"off\"  minlength=\"0\"  rows=\"4\" tabindex=\"\" id=\"message\" name=\"message\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"your message *\" data-holds-private-data=\"false\"><\/textarea><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Thank you for your message. It has been sent.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">There was an error trying to send your message. Please try again later.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"6195\"><div style=\"text-align:center;\"><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span  button-default form-form-submit\" data-form-number=\"6195\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">send<\/span><\/button><\/div><\/div><\/div><\/div><\/div><\/div><\/form><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-8559","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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