We understand public relations (PR) as an overarching term for the totality of all instruments with which we help companies and associations to be more successful.<\/p>\n
\nOur conviction: Companies must keep up conversation, they must not be talked about.<\/p>\n<\/blockquote>\n
Our work is intended to strengthen trust in companies, promote brand building and foster relationships. It is aimed at individual target groups as well as the general public. Through credible and helpful information. Through texts that are a pleasure to read. And especially through good stories \u2013 plots that create images in the mind, arouse interest, create identity and stick in memory.<\/p>\n<\/div>
<\/div><\/div><\/div>rfw.<\/span> develops your topics, structures content, gets to the heart of your messages, finds the right communication channels.<\/p>\n
And we realize the formats that best convey your topics \u2013 from press releases to websites and blog texts to image brochures, all of which inform in a lively and concise manner.<\/p>\n
Our advice begins with an analysis of your initial situation and target groups as well as existing instruments and media, continues with the development of strategic focal points, conception and planning and culminates in practical implementation. When it comes to special tasks, such as trade fair construction or large customer events, we also rely on support from our network of specialists for things that are not part of our core competencies.<\/p>\n<\/div>
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Expertise<\/h2><\/h2><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Communication<\/h4><\/div>
With corporate communication, we paint the picture of the company for its internal impact and external presentation \u2013 with the colors and nuances that correspond to its self-image.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Press Work<\/h4><\/div>
Successful press work means using journalistic know-how to find the right channels for our client\u2019s messages in an increasingly diverse media landscape and to use them with the right timing.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Publishing<\/h4><\/div>
In times of overflowing mass communication, our corporate publishing gives companies an audible voice with individually customized formats, brands an distinctive face, products a striking profile.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Content Marketing<\/h4><\/div>
Convincingly editing information for target groups to position our customers as experts \u2013 what is \u201econtent marketing\u201c today has been done by rfw.<\/span><\/strong><\/em> for 55 years. New are the various digital channels.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
Expertise<\/h2><\/h2><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Communication<\/h4>\n<\/div>
With corporate communication, we draw the image of the company for its internal impact and external presentation \u2013 with the colors and nuances that correspond to its self-image.<\/p>\n<\/div><\/i><\/div><\/div>
<\/span><\/a><\/span>Press Work<\/h4>\n<\/div>
Successful press work means using journalistic know-how to find the right channels for our client\u2019s messages in an increasingly diverse media landscape and to use them with the right timing.<\/p>\n<\/div><\/i><\/div><\/div>