We view public relations (PR) as an umbrella term for the full range of tools we use to increase visibility for companies and associations. It is aimed at specific target groups as well as the general public.<\/p>\n
\nTargeted PR strengthens trust in companies, promotes brand building, and fosters relationships.<\/p>\n<\/blockquote>\n
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- Through credible and helpful information.<\/li>\n
- Through texts that people enjoy reading.<\/li>\n
- And especially through good stories \u2013 stories that create mental images, spark interest, build identity, and stick in people\u2019s minds.<\/li>\n<\/ul>\n<\/div>
<\/div><\/div><\/div>rfw.<\/span> develops your topics, structures content, distills your messages to the point, and identifies the right communication channels.<\/p>\n
And we create the formats that best convey your topics \u2013 from press releases to websites and blog posts to image brochures, all of which provide lively and concise information.<\/p>\n
Our consulting process begins with an analysis of your current situation, target groups, and existing tools and media; continues with the development of strategic priorities, concept development, and planning; and culminates in practical implementation. When it comes to specialized tasks, such as trade show booth design or large-scale client events, we also rely on support from our network of specialists for areas that fall outside our core competencies.<\/p>\n<\/div>
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Expertise<\/h2><\/h2><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Communication<\/h4><\/div>
Through corporate communications, we shape the company\u2019s image \u2013 both internally and externally \u2013 using the colors and nuances that reflect its identity.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Press Work<\/h4><\/div>
Successful press work means using journalistic expertise to identify the right channels for our clients\u2019 messages in an increasingly complex media landscape and to use them at the right time.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Publishing<\/h4><\/div>
In an age of mass communication, corporate publishing gives companies a voice that is heard, brands a distinctive identity, and products a striking profile.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Content Marketing<\/h4><\/div>
What we now call \u201ccontent marketing\u201d is something rfw.<\/span><\/strong><\/em> has been doing for 58 years: presenting information to target audiences in a compelling way to position our clients as experts. What\u2019s new is the variety of digital channels.<\/p>\n<\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
Expertise<\/h2><\/h2><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>Corporate Communication<\/h4>\n<\/div>
Through corporate communications, we shape the company\u2019s image \u2013 both internally and externally \u2013 using the colors and nuances that reflect its identity.<\/p>\n<\/div><\/i><\/div><\/div>
<\/span><\/a><\/span>Press Work<\/h4>\n<\/div>
Successful press work means using journalistic expertise to identify the right channels for our clients\u2019 messages in an increasingly complex media landscape and to use them at the right time.<\/p>\n<\/div><\/i><\/div><\/div>