{"id":6159,"date":"2022-07-12T20:33:54","date_gmt":"2022-07-12T18:33:54","guid":{"rendered":"http:\/\/test.rfw-kom.de\/faq\/what-is-pr-good-for-anyway\/"},"modified":"2026-09-08T15:47:59","modified_gmt":"2026-09-08T13:47:59","slug":"what-is-pr-good-for-anyway","status":"publish","type":"avada_faq","link":"https:\/\/rfw-kom.de\/en\/faq\/what-is-pr-good-for-anyway\/","title":{"rendered":"What is PR good for, anyway?"},"content":{"rendered":"<p>PR is an important element for business success. Effective PR generates credibility and trust \u2013 and with them indispensable competitive benefits.<\/p>\n<p>Base of all PR work is media relation. An editorial contribution not only is significantly cheaper than an advertisement but at the same time more credible: While ads buy space in media for advertising promise, PR has to convince critical journalists. Because a contribution will only be published or broadcast if the editor in charge is reassured that the news fit the interest of its reader, audience or viewers \u2013 and do not only serve commercial purposes.<\/p>\n<p>Mid-sized companies also benefit thereof in manifold ways: They gain growing prominence, reach a positive brand image and generate ideal chances for marketing and sales initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR is an important element for business success. Effective PR generates credibility  &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[145],"class_list":["post-6159","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-faq-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is PR good for, anyway? - rfw. kommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rfw-kom.de\/en\/faq\/what-is-pr-good-for-anyway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PR good for, anyway? - rfw. kommunikation\" \/>\n<meta property=\"og:description\" content=\"PR is an important element for business success. 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